Week Seven

To Examine a Still Photo or Production Skill

1. Who are the communicators?

It is an electronic selling brand from Japan, Panasonic.

2. What product or service is being advertised?

The product being advertised in this photo is a flat screen television called Viera 3D. This television has a new enhanced 3D technology and provides high definition quality. It is also the latest product released by Panasonic.

3. What are the demographic and psycho graphic characteristics of the audience at which the advertisement is aimed?

Demographics

• Age : 20 - 55

• Gender : Male & Female

• Occupation : White Collar

• Income Range : RM3,000 – RM10,000

• Race & Ethnicity : All races

• Geographic location : Urban & Sub-urban

Psychographics

• Attitude

Friendly.

• Personality

Loves gadgets, new technology, & close to the family

• Lifestyle

Busy, Wealthy, Active.

4. Which needs and gratifications are addressed in the advertisement?

The aim of this advertisement shows the power of today's technology and the people who wants to buy would be the wealthy. The environment of the photo shows how organized and wealthy the family is. With the owning of this product, it simply adds to the collection of items in their home.

5. Do the Non-verbal cues in the picture contribute to the non – verbal message?

Yes, it does. After much observations, the environment of the photo represents comfort and wealth. The photo show a young girl in the living room alone with the robot as if it's out of the television. People who usually watch television prefer to watch it alone. With this new 3D technology and it's high quality feature, it indicates that the character of the film really exists. In the picture where the girl is asking the robot to go back into the television, the advertisement exaggerates that the interactivity of the watcher and the product.

Post done by

Teddy Adriama bin Nasril

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